BEDROOM

DEZZZIGN

The Dezzzign Center (yes, with three z’s) was built as a digital hub for clienteling, focused on helping customers create the perfect Casper bedroom.


Dezzzign center Details

  • Work Station

    Hay

  • Frame TV

    Samsung

  • Beverage Station

    Ca’Lefort

  • Fabric Swatch Fixture

    Bednark

  • Inspiration Pin Boards

    Corckboard

  • Design Software

    Studio | Designer

Dreamy Dezzzign

The Dezzzign Center came to life after we spotted a gap in Casper’s sales story. Mattresses were flying, but more than 75% of customers walked out without a single extra—no sheets, no pillows, not even a Glow nightlight.

So we built a hub where store teams could go beyond selling a mattress and start building dream bedrooms.

Category Breakdown

A custom counter anchored the Dezzign Center, organizing swatches and housing service devices.

A custom counter anchored the Dezzign Center, organizing swatches and housing service devices.

Untitled (8.5 x 6 in)-8.jpg
Furniture fabric and wood samples were available to take home.

Furniture fabric and wood samples were available to take home.

There were wall-mounted pin boards displaying product design details and interior design renderings.

There were wall-mounted pin boards displaying product design details and interior design renderings.

Each furniture piece included a QR code linking to shared media.

Each furniture piece included a QR code linking to shared media.

This fixture was developed to highlight large-scale fabric samples for Casper’s bedframe collections.

This fixture was developed to highlight large-scale fabric samples for Casper’s bedframe collections.