BEDROOM

Person lying on a bed with colorful pillows, reading a magazine, with one leg raised and a hanging lamp above.

DEZZZIGN

The Dezzzign Center (yes, with three z’s) was built as a digital hub for clienteling, focused on helping customers create the perfect Casper bedroom.


Dezzzign center Details

  • A white chair, a round wooden table, and a teal chair against a light blue background, with a white hanging pendant light above the table.

    Work Station

    Hay

  • Collage of bedroom interior designs with beds, furniture, and houseplants on a blue background.

    Frame TV

    Samsung

  • A glass-front mini fridge containing canned drinks, bottled beverages, and bottles of champagne, with a digital temperature display at the top.

    Beverage Station

    Ca’Lefort

  • A modern clothing rack with an orange frame, holding six fabric swatches in shades of brown, beige, and black. A small shelf on the left side has a glass container with yellow flowers, all set against a solid blue background.

    Fabric Swatch Fixture

    Bednark

  • A white board with samples of fabric, paint, and color swatches pinned on it, used for interior design or decorating ideas.

    Inspiration Pin Boards

    Corckboard

  • A MacBook Pro laptop displaying a floor plan of an apartment or house, including a bedroom, bathroom, and closet, set against a bright blue background.

    Design Software

    Studio | Designer

Sketch of a cozy bedroom and workspace area with a bed, small side table, a framed picture on the wall, a shower partition, a wall-mounted tv, a desk with a lamp, a chair, a stool, and a hallway with shelves.
Minimalist room with beige walls, black ceiling, white curtains, small beige table, white chair, coffee machine, stack of books, framed photo of a chair and plant, and mini refrigerator stocked with bottled drinks.

Dreamy Dezzzign

The Dezzzign Center came to life after we spotted a gap in Casper’s sales story. Mattresses were flying, but more than 75% of customers walked out without a single extra—no sheets, no pillows, not even a Glow nightlight.

So we built a hub where store teams could go beyond selling a mattress and start building dream bedrooms.

Category Breakdown

A custom counter anchored the Dezzign Center, organizing swatches and housing service devices.

A custom counter anchored the Dezzign Center, organizing swatches and housing service devices.

Floor plan of a child's bedroom with labeled areas including a window, nap rooms, dezzign center, linen closet, snooze bar, cooling collection, bunkhouse for kids, and pillow lab. The room features beds, seating, storage, and a desk.

Floor plan of a child's bedroom with labeled areas including a window, nap rooms, dezzign center, linen closet, snooze bar, cooling collection, bunkhouse for kids, and pillow lab. The room features beds, seating, storage, and a desk.

Furniture fabric and wood samples were available to take home.

Furniture fabric and wood samples were available to take home.

There were wall-mounted pin boards displaying product design details and interior design renderings.

There were wall-mounted pin boards displaying product design details and interior design renderings.

Each furniture piece included a QR code linking to shared media.

Each furniture piece included a QR code linking to shared media.

This fixture was developed to highlight large-scale fabric samples for Casper’s bedframe collections.

This fixture was developed to highlight large-scale fabric samples for Casper’s bedframe collections.