Person wrapped in a cream-colored comforter sitting on a bed with a gradient sky background.

This  isn’t  snoozeville

The Snooze Bar IS a multifunctional zone, serving as the customer hub for all things product & sleep education.

It is flexible, sustainable, and cozy.

Snooze Bar Details

  • FLEXIBLE SIGNAGE

    Vestaboard

  • A computer screen displaying a cartoon woman with sunglasses sleeping in bed with clouds, moon, and stars in the background.

    PRODUCT EDUCATION BLOG

    iMac

  • Gray wooden barstool with a round seat and four angled legs on a blue background.

    REVOLVER STOOL

    HAY

  • A decorative display case with a wooden base, glass sides, and a padded gray interior on a blue background.

    Acrylic Display

    Stephen Gould

  • Soft beige plush letter Z on a bright blue background

    COZY LETTERS

    Pink Sparrow

  • Blue sleep mask with closed eye embroidered design, centered on a light gray background.

    CUSTOMER AMENITY KITS

    Curated Assortment

Sketch of a modern living room interior with a built-in wall unit, a television, a kitchen island with two stools, and a sitting nook with cushions.
Modern interior design of a room with a blue and white color scheme, featuring a bed with privacy curtain, a wall-mounted TV, and a seating area with stools and a table, decorated with a potted plant and a lamp.
Inspired by Casper’s Dreamery, we used a guided service model to educate customers on the brand and product.

Inspired by Casper’s Dreamery, we used a guided service model to educate customers on the brand and product.

Color-coded floor plan of a room layout with labeled zones including windows, nap rooms, a dezzign center, linen closet, snooze bar, cooling collection, bunkhouse for kids, and the pillow lab.

Color-coded floor plan of a room layout with labeled zones including windows, nap rooms, a dezzign center, linen closet, snooze bar, cooling collection, bunkhouse for kids, and the pillow lab.

Concept sketch for the Snooze Bar.

Concept sketch for the Snooze Bar.

Warm oak tones and soft blue acoustic felt are grounded by ebonized oak and steel details -Mattress fabric adds texture to the wall.

Warm oak tones and soft blue acoustic felt are grounded by ebonized oak and steel details -Mattress fabric adds texture to the wall.

The structure was designed to be adaptive, supporting future campaigns with ease. Flexibility was the key driver of the concept.

The structure was designed to be adaptive, supporting future campaigns with ease. Flexibility was the key driver of the concept.

A Vestaboard was the primary messaging tool in the Snooze Bar. This reduced visual clutter, replacing traditional sign pollution.

A Vestaboard was the primary messaging tool in the Snooze Bar. This reduced visual clutter, replacing traditional sign pollution.

Marketing rendering of Snooze Bar.

Marketing rendering of Snooze Bar.

The Snooze Bar served as a customer hub for all things sleep. A digital interface functioned as an interactive sleep education tool.

The Snooze Bar served as a customer hub for all things sleep. A digital interface functioned as an interactive sleep education tool.

We developed a capsule of apparel for the employee uniform - Inclusivity and comfort were central to the design.

We developed a capsule of apparel for the employee uniform - Inclusivity and comfort were central to the design.

The customer amenity kit included a upcycled mattress cover pouch, sleep mask, cooling eye patches, and cozy socks.

The customer amenity kit included a upcycled mattress cover pouch, sleep mask, cooling eye patches, and cozy socks.