Pillow Talk
Drawing on Jacquemus at Galeries Lafayette and Zhu Jinshi, we combined product storytelling with a modern retail aesthetic.
The Pillow Lab
At the Pillow Lab, customers enter a category-driven space that highlights Casper’s cozy DNA. It’s not just about testing comfort, it’s about feeling it.
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Company
Casper Sleep Inc.Year
2024 -
The Pillow Lab was created to spotlight Casper’s second-largest category through the lens of artistry and design. Inspired by the avant-garde energy of Jacquemus at Galeries Lafayette and the scale of Zhu Jinshi’s The Boat, the concept blends refined product storytelling with a modern retail aesthetic.
Touches of Casper blue, polished acrylic signage, and soft, upholstered millwork elevate the environment, transforming a functional category into a curated, cozy experience..
Collaborators: Meredith Goldberg, Colleen Arce, Amanda Sims, Natalie Fabbri.
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Pillow Wall
To bring warmth and dimension, we turned product into design. A custom wall-mounted frame holds 150 Casper pillows, creating a sculptural backdrop that embodies both comfort and style.Perimeter Millwork
We used Casper’s signature percale fabric to upholster plush wall panels, arranged vertically to form a soft backdrop for Essential Bedding. Integrated shelving with subtle LED lighting finished the look, blending materiality and refinement into one seamless experience.Free-floating Fixtures
Working with Michael Bednark and his team, we developed a fixture collection to showcase Casper’s pillows, bedding, and Snoozewear. Matte birch, smooth acrylic, knit textures, and cool metal details came together in a curated mix of contrasts that made the space approachable, elevated, and unmistakably Casper.
The Pillow Lab Details
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Tons of Pillows
Casper
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Neon
Yesco
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Fabric Signage
C2 Imaging
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Custom Fixtures
Bednark
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Snoozewear Bust form
Bernstien Display
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Custom Fixtures
TJ Hale
The customer journey begins with Casper’s top pillow style, then expands to include additional pillows, duvets, and bedding essentials.
Anchoring the back of store, The Pillow Lab occupied 650 sq ft of shop floor.
A custom fixture package, developed with partners Bednark and TJ Hale, showcase Casper’s unique product portfolio.
A metal framework was designed to create a sweeping curve while seamlessly supporting the weight of over 100 pillows.
While selecting their perfect pillow, customers engaged with an overhead canopy of pillows.
Panels wrapped in Casper percale sheeting introduced a soft, tactile layer to the millwork.
A dedicated fixture collection was developed with a bust form and finishes tailored to highlight the Casper Snoozewear collection.
This pillow testing station invited customers to sit, lean forward, and experience the feel, features and benefits of each pillow style.
Digital touchpoints were integrated throughout the shop, with iPads and QR codes connecting customers to shared media.
Signage had a modern, lab-inspired aesthetic, with beakers used to highlight product materials.
Layered product hang tags were designed with a playful price reveal detail.