• Digital Campaign: We partnered with Netflix to create a faux Casper store on a Los Angeles soundstage, a dreamlike experience inspired by Slumberland.

• Immersive design: We created in-store moments and activations that echoed the film’s dreamlike visuals.

• Shared storytelling: Both brands tapped into the theme of “escape into comfort,” aligning film promotion with Casper’s sleep promise.

• Multi-channel integration: Elements of the campaign lived in physical retail, digital touchpoints, and media storytelling.

• We transfomred the NYC Casper showroom into a winter wonderland—plush textures, cozy vignettes, and dreamlike displays.

• Casper’s top customer and influencers were invited to pause, relax, and experience the feeling of stepping into another world, mirroring the film’s narrative.

• Content was amplified online, extending the campaign beyond retail into the social and digital space.

The collaboration merged entertainment and retail in a way that felt natural and fresh. Customers didn’t just see marketing for a film, they lived it through Casper’s environment. This alignment deepened brand relevance for both Netflix and Casper during a high-pressure season.