Wholesale Partnerships
A 1,500 sq ft Casper shop-in-shop anchored Bed Bath & Beyond’s 6th Avenue flagship in New York City. The space showcased product innovation, including the Casper Cooling Collection. You explored mattresses, bedding, and gifts through clear retail activations. The wholesale partnership also expanded the online assortment, linking what you tried in store to what you ordered at home.
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Company
Casper Sleep Inc.
Bed Bath & Beyond
Year
2021 -
Design goal, create rest inside a big box footprint. We set sightlines to shape flow and frame product. The plan leads you forward at an easy pace. A restrained palette links fixtures, flooring, and wayfinding. Soft textures and matte finishes reduce glare. Tonal artwork warms the perimeter walls. The space feels calm and intentional.
Collaborators: Meredith Goldberg, Joey Augustyn, Nick Sanfilippo and Amanda Sims.
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Two structural columns set the floor plan. We wrapped each with custom millwork to enable 360-degree shopping and smooth circulation. A large lightbox, anchoring the primary sightline and defining the focal hierarchy. Wayfinding, integrated into fixtures and flooring, guides the path through clear product zones.
