OM shanti

Mind, body, and home met at this new wellness shopconcept for lifestyle brand anthropologie. from room sprays to crystal healing water bottlesthis shop had it all.

The Wellness Shop

Anthropologie expanded Beauty to over 500 styles across Mind, Body, and Home. The assortment prioritized sustainable materials and clean ingredients, creating a calm space for the spirit at the center of the store.

Company
Anthropologie
Year
2018
We designed a branded shop-in-shop with a calm, zen mood for 20+ Anthropologie locations. The assortment centers on Mind, Body, and Home to elevate daily routines and rituals.
Contributors: Patrick Minkley
The environment mixes custom fixtures with found materials and objects. Powder-coated towers provide structure. Salvaged barn wood adds warmth. Moroccan Semikah rugs ground the layout. Lush plants anchor key items. Wayfinding guides customers through the space.

Chasing the Wellness Trend

The Wellness category represents 31% of the combined $140.7B global beauty market. Anthropologie’s expansion plan chased the pre-pandemic boom in wellness, curating an assortment around three pillars: Mind, Body, and Home.

Originally built as an online strategy, we partnered with the creative team to deliver an in-store shop-in-shop experiencethat brought the category to life.