Dream
Space
The Casper Showroom is anything but a snooze. It is a brand celebration that balances product clarity with playful display.
Showroom Design
A successful showroom removes noise. Your brand stays in focus. The layout delivers your product story in clear steps. Materials, lighting, and tech support the story. They never compete with it. Every fixture and finish has a job. Each choice reinforces your identity. Your product looks its best and your message is clear.
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Company
Casper Sleep Inc.Year
2024 -
Casper is a leader in sleep. At the heart of the brand is Casper Labs, a Brooklyn space where ideas become real products. We developed the showroom concept to share that same spirit of innovation with potential wholesale partners.
Contributors: Meredith Goldberg, Colleen Arce, Amanda Sims, Natalie Fabbri
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The 4,000 sq ft showroom was designed with an 80/20 balance, dedicating most of the footprint to customer-facing product presentations. The remaining space supports meetings and events that serve the Wholesale channel.
A mix of custom fixtures, tactile product displays, and integrated digital touchpoints bring texture and technology together, creating a cohesive brand experience.
Showroom Details
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Product education Fixtures
TJ Hale
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Neon
Yesco
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Whimsical Display
Mighty Oak
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Display Case
Stephen Gould
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Custom Fixtures
TJ Hale
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Sidnie Lamp
Schoolhouse Electric
Showroom Overview
Showroom Floorplan
A whimsical activation from the team at Mighty Oak.
Reception Desk
Showroom Window Activation
Product Knowledge Hub
Support Story
Sustanability Story
Cooling Collection
Value Message
Back of Showroom
