“I consider a merchant someone who has a certain intuition and instinct, and – very important – knows how to run a business, knows the numbers.”
— Micky Drexler
Anthropologie Home
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Supported Anthropologie and other Urban Outfitters brands to fuel growth through expansion and visual merchandising strategies. This work spanned new store development, category rollouts, and in-store storytelling, helping shape environments that blended commercial goals with brand expression.
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New Store Openings
Furniture Expansion
Wholesale Expansion
Casper
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Collaborated with the Casper Creative Team to drive wholesale expansion, build new store experience, and shape visual merchandising strategies that defined the brand at retail. This work helped scale Casper’s presence, sharpen its storytelling, and translate its innovative DNA into environments that inspired both customers and wholesale partners.
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Retail Concept Design
Bed Bath & Beyond + Nordstrom launch
New Store Openings
Anthropologie Beauty
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Partnered with the Beauty category at Anthropologie to build visual strategy, merchandising, and in-store presentation, helping transform Beauty from a small assortment into a distinct category that became part of the brand’s lifestyle offering.
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Wellness Shop Launch
Makeup expansion with own brand, Albeit.
Luxury expansion