Netflix x Casper
"Being brave isn't about not being scared. It's about doing what you have to do, even when you are"
- Agent Green
Casper partnered with Netflix to help people escape holiday stress and celebrate the premiere of Slumberland, a film starring Jason Momoa. The movie takes viewers into a magical world where dreams come to life, and the collaboration brought that spirit into the Casper experience.
We transformed the Casper NYC Showroom into an immersive space to host the premiere viewing party. A winter inspired atmosphere carried throughout the space.
The step-and-repeat was staged as a bed, giving attendees a cozy "slumberland" setting to create social media content.
Partnered with Netflix to create a Casper-branded space on a soundstage as part of an immersive hidden camera experience.
Still from the Casper x Slumberland hidden camera experience - 500 lbs of fake snow used.
Campaign collateral featured in Casper retail locations and across social channels.