Piercing

Identity

Working with the Maison Miru team on branding for their new Tribeca showroom was an ear-esistible opportunity.

Visual REbrand

As brands grow, their visual identity evolves, but the DNA stays rooted in the beginning. One of the clearest ways to express that identity is through a physical space—a showroom, store, or pop-up. We were excited to design a showroom that would serve as the face of this brand.

Company
Masion Miru
Year
2025
The concept carried a quiet sophistication, channeling the spirit of a Tribeca gallery. Soft, makeup inspired hues, editorial styling, and unexpected details came together to tell a brand story that was both intimate and assured.
Fixture design drew inspiration from Dutch artist and furniture maker Dirk van der Kooij, echoing his sculptural sensibility and material driven approach to create pieces that felt artful yet purposeful within the space.
The 2,000 sq ft white box was transformed into defined, multifunctional zones. Careful spatial planning balanced flow and function, while keeping product-focused areas at the center of the experience.
Furnishings combined commercial practicality with custom fixtures that highlighted key product stories. A bold palette and layered textiles brought depth, warmth, and definition, giving the space both character and cohesion.