Casper Sleep Inc., the original bed-in-a-box brand, believed every store should feel like a destination where comfort meets innovation. Designing this new retail concept brought that idea to life, turning up the cozy factor while keeping the focus on what makes Casper unique.
Retail Design
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Company
Casper Sleep Inc.
Year
2024 -
This next-generation environment blended adaptable design, immersive storytelling, and product expertise to deliver a customer experience that inspired, informed, and engaged.
Collaborators: Meredith Goldberg, Colleen Arce, Amanda Sims, Natlaie Fabbri, Chad Gibson -
The space was designed to heighten product awareness and expand service touchpoints.
Most of the footprint was dedicated to mattresses and pillows, Casper’s largest categories, while the remaining area offered concierge level services for product education and bedroom design.
A flexible mid-store zone highlighted new product launches.
Design Details
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Snooze Bar
A sleep nerds version of a Genius Bar.
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Nap Rooms
Welcome to Cozyville.
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The Pillow Lab
Slumber party time, quite literally.
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Dezzzign Center
Digital meets design service hub.
Floor Plan
Cozy performance was our north star.
The material palette is tactile, calm, and refined. Drapery, felt, nubby knits, and plush floor accents add warmth while delivering the durability the space requires.
Warm woods, polished concrete, and sleek steel strike a crisp contrast.
